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William Hill Sportsbook Review

Quick William Hill Sportsbook Review: A rock-solid sportsbook. The largest land-based sportsbook in the United Kingdom, William Hill offers all the standard NHL betting lines.


If William Hill sportsbook was a car, it’d be a Honda Civic.  It isn’t flashy or loaded with options. It’s simply reliable, trustworthy and efficient.

William Hill is a great NHL sportsbook if you’re just getting into online betting or you’re a Pro and aren’t quite sure who to trust. We only recommend the best sportsbooks we use ourselves and have never had a problem with any of them, but you don’t get any safer than William Hill. They’ve been around since 1934, and they’ve been publicly traded on the London Stock Exchange since 2002. This is not a company that will stiff you on a payout.

Did you know? William Hill has fun Headline Offers on every NHL game. You can either bet a parlay that a player will score a goal and that their team will win, or that player will score first in the game and their team will win.

If you’re looking for just one NHL sportsbook to use then William Hill probably isn’t the one for you (we do suggest you have accounts at multiple sportsbooks though to always get the best odds). William Hill has a limited selection of NHL betting options compared to the other NHL sportsbooks on our recommended list.

William Hill Sportsbook Bonus

The William Hill sign up bonus is a 100% free bet bonus up to $100. To get your bonus, you’ll have to use a William Hill bonus code. That code depends on what country you’re from, so visit www.williamhill.com and check out their promotions page to get the code.

Before you can cash out your bonus, you have to wager the combined value of your first deposit and your bonus four times. That’s a pretty standard rollover requirement.

Customer Service

When you have as many members as William Hill, you have to be pretty efficient at answering questions. Their online help centre answers pretty much any questions you may have about a variety of subjects.

You can search a help topic, browse FAQs or click on a specific category.

If you still need assistance, customer service is available via live chat, email or telephone.

Mobile Betting

William Hill has a nice mobile betting interface and also a mobile betting app that you can download for your Android, iPad or other mobile devices.

Since William Hill is a European sportsbook, NHL betting isn’t front and center by default on the mobile views of the sportsbook. But what’s pretty cool is that you can make NHL one of your betting favourites, so next time you log in it will be easier to find NHL betting options.

Top Reasons To Bet At William Hill Sportsbook

They don’t really focus on hockey, but there are still a few reasons to use William Hill as one of your NHL sportsbooks.

  • In existence since the 1930s and a publicly-traded company
  • 100% signup bonus up to $100
  • Standard NHL betting lines and props

Reasons to Play Elsewhere

NHL betting just isn’t a focus at this sportsbook. You won’t have many NHL betting options at William Hill as you would at Bodog or Sports Interaction.

We probably do 10% of our NHL betting at William Hill. We joined there because they gave us a sign up bonus, because they have an awesome history of treating customers right, and because we’ll occasionally get the best odds on a game there. It’s always smart to have money at several different sportsbooks so that you always get the best line.

Even though they have kiosks in Nevada, William Hill doesn’t accept online players from the United States. Americans should check out BetOnline instead.

The Bottom Line

You can’t go wrong joining William Hill. Even if you don’t plan on doing much of your NHL betting there, you can still cash in on their 100% bonus and be confident in the fact that your money is safe with them.